Sterlley Fundraiser Storytelling Tips
How to Write a Powerful Fundraiser Story on Sterlley
An authentic and well-written story can transform your fundraising campaign. It’s what turns visitors into donors and donors into ambassadors for your cause. On Sterlley, telling your story clearly and from the heart is one of the most powerful tools you have.
Here are 12 essential tips to help you write a compelling and sincere fundraising story:
1. Start with a Strong Introduction
Begin with a brief intro about who you are and why you’re launching this campaign. Give readers a personal connection from the start.
Example: “Hi, my name is Carine. I’m a student in Port-au-Prince raising funds to attend university this fall.”
2. Explain the “Why” Behind Your Campaign
Describe what brought you to this point. What’s the challenge or goal? Why does it matter now? Let people understand the urgency or importance behind the need.
3. Clearly Outline How the Funds Will Be Used
Be specific. List the needs or expenses that donations will help cover. Break things down if possible (e.g., tuition, hospital costs, housing, supplies).
4. Talk About Challenges You’ve Faced
If you’ve tried other solutions first, savings, local help, community support, mention them. Show that crowdfunding is a next step, not a first resort.
5. Show Emotion and Vulnerability
Don’t be afraid to let people into your story. Honesty and vulnerability help people feel empathy. Supporters give when they feel moved.
6. Include Photos and Videos
Add high-quality photos or short videos that make your story more real. People connect more when they see a face, a location, or a situation.
7. Use Simple, Direct Language
Write like you’re talking to a friend. Avoid jargon or overly complex language. Use short paragraphs and headings if your story is long.
8. Check the Flow and Tone
Does your story feel natural? Is it too long or too brief? Read it out loud, or ask a friend for honest feedback. Make sure each section adds something meaningful.
9. Think Like a Donor
After writing your story, step back. Would this story move you to give? Would you feel confident the funds will be used properly?
10. Craft a Memorable Title
Use a title that’s short, clear, and specific. Include names and what you’re raising money for. Action words like “Help,” “Support,” or “Fund” make your title more engaging.
Examples:
- “Help Jean Repair His Family’s Home”
- “Support My Journey to Nursing School”
11. Post Frequent Updates
Update your campaign as progress is made. Share wins and challenges. This keeps donors informed and involved and encourages others to contribute too.
12. Say Thank You Often
Expressing gratitude matters. Whether through updates, personal messages, or public shoutouts, let your supporters know their help means everything.
